Personal finance is an interesting hobby and topic.

BUT, it’s also an incredibly lucrative niche.

Personal-finance blogs are growing increasingly popular among bloggers. The industry is currently estimated to be worth an impressive $1.35 trillion.

And, according to Google trends, the personal finance niche is EXTREMELY STABLE and has been for the past five years.

In other words, it’s an evergreen niche – and one of the most profitable niches to start a blog.

So, if you’re ready to start building your blog, let’s get to it!

Personal Finance blogs come in all types. 

This includes blogs to help people budget, reduce debt, save money, and achieve financial independence. 

Whether or not you have an accredited financial background, starting a personal finance blog can prove to be extremely lucrative for you.

The very first thing to do is to decide the focus or direction of your new personal finance blog. 

As I mentioned earlier, personal finance is a vast industry, and there are tons of different ways in which you can position your blog. 

Below I’ve listed a few ways to help you fire up your brainstorming process.

  • Trying and reviewing personal finance products
  • Having a complimentary blog for a YouTube channel
  • Growing a personal finance community
  • Creating a fully transparent finance blog sharing personal income reports
  • Sharing “Saving Money Lifestyles”, such as frugal living, homesteading, retiring young, etc.

These are just a few of the different ways you can set up the direction of your personal finance blog. 

It’s important to take the time to define your blog’s focus as this will help guide your efforts during the rest of the steps – particularly when it comes to creating content and monetizing your blog.

One thing’s for sure, regardless of the direction you take with your new blog, you will never be short of an audience. 

That’s because people are continuously moving up and down along the economic ladder. 

Once you’ve chosen your blog’s focus, it’s time to choose a niche.

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